Stickers will be given out at each session to each donor every time they donate. The stickers should be cost effective, with attractive designs and phrases that recognize the donor’s contribution.
Every donor should receive a pen in order to allow the donor to fill out his or her donor questionnaire form. If a large number of donors appear and there are insufficient pens, it may cause a problem with the flow of the collections. Ideally, pens should also be branded with the NBTS logo and “Changia Damu, Okoa Maisha” in order to increase recognition of the donors. Every donor should receive a pen in order to allow the donor to fill out his or her donor questionnaire form. If a large number of donors appear and there are insufficient pens, it may cause a problem with the flow of the collections. Ideally, pens should also be branded with the NBTS logo and “Changia Damu, Okoa Maisha” in order to increase recognition of the donors.
After the 3rd Donation:
At the 3rd donation, each donor is given a permanent donor card. This card is made of cardboard and has room for recording about 17 donations.
After the 5rd Donation:
Badges, or pins, will be given out at the 5rd donation. These pins will have similar phrases as the stickers, but will last longer and be more attractive.
After the 15th Donation:
The permanent donor card that is given to donors on the 3rd donation only has room for 17 donation records. Near the 15th donation, the donor will need to replace his or her permanent donor card. At the 15th donation, the donor should be given a “Hero card” that has additional donation record slots and a special logo or design recognizing the donor as a hero for donating so often. The donor will also receive a t-shirt with the NBTS logo, which will also recognize the donor for their heroic contribution to Tanzania.
After the 25th Donation:
Donors who have donated 25 times are incredibly valuable to the NBTS. They have provided a great deal of blood, have shown a high level of commitment to the NBTS, and are a proven source of safe blood. These donors should be warmly recognized as great contributors to the blood supply and safety of Tanzania. The 25th donation also corresponds to the goal and criteria for Club 25.
The t-shirt for the 15th and 25th donations will have the NBTS logo and will recognize the donor for their momentous contribution to Tanzania. T-shirts will both recognize donors and advertise for the NBTS and blood donation. Therefore, the messaging on the t-shirt should be clearly visible, distinctive, and work well with other branding efforts by the NBTS
Okoa Maisha Card:
The Okoa Maisha card is a similar concept to the Hero card, but will be given out on the 25th donation. The Okoa Maisha card can be tied with Club 25 or a similar club. In addition, when donors have given 50, 75, and 100 times, they will receive the Bronze, Silver, and Gold cards, respectively. Due to the rarity of these cards and the important milestone that they represent, these cards will be produced with a higher budget and to higher quality standards than the Permanent card or the Okoa Maisha card.
Certificates and Ceremony on WBDD:
In addition to the T-shirt and the Okoa Maisha card, the donors can be celebrated during a ceremony at the annual World Blood Donor Day celebration, where the donors will be given certificates and recognized for their contributions.